Everything GEO.
Everything we have learned about how AI engines retrieve, rank, and cite brand content. Methodologies, benchmarks, and the cases that proved them.
What is GEO, really — and why traditional SEO will not save you
Generative engine optimization is not SEO with new keywords. The retrieval mechanics are different, the citation signals are different, and the surface area is much wider.
All GEO posts.
- 02Playbook
Seven schema patches that consistently move AI citations
Most schema advice is generic SEO carryover. These seven patterns showed measurable lift across multiple engines in our customer base, with the before-and-after numbers.
Sofia MendesVP Product, Clovion AI9 min - 03Research
Citation paths: the third-party signals that decide who AI cites
Your own pages are only half the citation graph. The other half is which third-party sources mention you, with what framing, and on which authoritative domains.
Alicia TanHead of GEO Research, Clovion AI10 min - 04Research
How B2B prompts differ from DTC prompts in AI engines
Buyer behavior diverges sharply by context. B2B prompts favor longer chains, more comparison, and a different mix of citation domains. Optimizing for one will not get you the other.
Sofia MendesVP Product, Clovion AI8 min - 05Playbook
How to measure GEO impact when AI traffic is hard to attribute
Most analytics tools cannot tell you which sessions came from an AI engine. Here is the multi-method approach we use across our customer base, with the assumptions and limits.
Eva ReinhardtCEO, Clovion AI11 min - 06Engineering
How we prioritize GEO fixes by expected lift, not alphabetical order
A look at the scoring model behind our fix list. The inputs, the weights, the calibration, and why the top fix in your list is rarely the one a generic SEO audit would surface.
Daniel ParkCTO, Clovion AI10 min
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The category is moving. Know where you stand on it.
Get a free visibility score across ChatGPT, Claude, Gemini, and Perplexity in 24 hours. No card. The top 10 prioritized GEO fixes ship with the report.