SEO meets GEO.
Yes, technical SEO still ships traffic. Here is where it overlaps GEO, where it diverges, and what to keep doing.
From SEO to GEO — a practical migration
The overlap is real but smaller than most teams hope. Here is a stage-by-stage migration plan from a classic SEO program to one that also moves AI citations, with the artifacts you can keep and the ones to retire.
All SEO posts.
- 02Research
Schema markup that AI engines actually parse
Most schema guidance is generic SEO carryover. We tested 38 markup variants across four engines and tracked which ones survived retrieval. The shortlist is shorter than you would expect.
Sofia MendesVP Product, Clovion AI11 min - 03Engineering
Robots.txt and the AI bot landscape
GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot. Eleven AI crawlers, three policy postures, and the configurations we see correlating with citation lift in our customer base.
Marcus WebbVP Customer Eng, Clovion AI7 min - 04Research
Why backlinks still matter (for citations)
AI engines are not Google, but they leaned on Google for years and inherited the priors. Authority signals from inbound links keep showing up in our citation-path data, and here is the shape of that effect.
Alicia TanHead of GEO Research, Clovion AI8 min - 05Research
What AI Overviews changed about featured snippets
Featured snippets used to be the prize. Now they are often the first paragraph of an AI Overview, reshuffled. We mapped 4,000 SERPs to see what survived the rewrite and what got buried.
Eva ReinhardtCEO, Clovion AI10 min - 06Engineering
Crawl logs for the AI era
Server logs were a quiet SEO superpower. They are louder now. A walkthrough of the queries, dashboards, and alerts we ship in production to keep tabs on which AI bots are hitting which pages, when, and why.
Daniel ParkCTO, Clovion AI12 min
Why SEO teams are adopting Clovion.
The SEO leaders we work with did not abandon their craft. They sharpened it. The fundamentals that took a decade to learn — entity modeling, internal linking, schema, page experience, log analysis — turn out to be the same fundamentals that move citations in ChatGPT, Claude, Perplexity, and Gemini. The vocabulary changed. The discipline did not.
What did change is the scoreboard. Rankings on ten blue links no longer describe how buyers find you. A single AI Overview can absorb the top three results into one paragraph, and the brand that gets named in that paragraph wins regardless of where its page ranks. SEO teams saw this coming first because they watch SERPs every day, and they were the first to ask us for tooling that measures the new surface area without throwing out the old one.
Clovion was built for that handoff. The audits read like a familiar SEO crawl, with an extra column for engine-by-engine citation coverage. The fixes prioritize by expected lift, so the work goes where the leverage is. And the case studies on/customersare mostly SEO teams who got there a quarter or two earlier than their peers.
Read the cases → /customers
The SEO-to-GEO brief, weekly.
Written for senior SEO practitioners. New patterns from engine logs, the schema fixes that actually shipped lift, and a short note on what changed in the AI search landscape this week. Nothing you could have skimmed on Twitter.
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Your authority signals are already there. See which engines are reading them.
A free visibility score across ChatGPT, Claude, Gemini, and Perplexity in 24 hours. No card. The top 10 prioritized fixes ship with the report, ordered by expected lift.