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Frequently Asked Questions

A new piece ships most weeks. We prioritize research with real data over news recaps, so cadence flexes — quiet weeks mean we are still measuring, not that nothing happened.

Short quotes with a link back are welcome. For full republication, charts, or methodology reuse, email [email protected] with the outlet and intended use.

Aggregate, anonymized data from the customer base we run scans for, plus controlled prompt experiments we run in-house across ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI Overviews.

Send a one-paragraph outline and a writing sample to [email protected]. We publish a handful of guest pieces a year, mostly from practitioners with first-party data to share.

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