AI search, decoded.
ChatGPT, Perplexity, AI Overviews. How buyers actually use them, what they cite, and where the traffic is moving.
Eight reads. The shape of the new SERP.
Research, opinion, and engineering. We publish what we actually use.
- 01ResearchJun 5, 2026·7 min
Why ChatGPT cites Wikipedia 47% of the time
By Daniel Park - 02ResearchMay 28, 2026·9 min
Perplexity's source diversity index (we built one)
By Sofia Mendes - 03ResearchMar 15, 2026·12 min
The Zero-Click Economy report
By Sofia Mendes - 04EngineeringMay 7, 2026·7 min
AI Overviews vs traditional SERPs — a side-by-side study
By Marcus Webb - 05OpinionApr 29, 2026·6 min
How sentiment shifts week-over-week on Claude
By Eva Reinhardt - 06OpinionApr 22, 2026·6 min
Why we track Meta AI when most competitors do not
Meta AI now ships inside WhatsApp, Instagram, and Messenger. The share is small but the queries are different, and that difference is where coverage moats are built.
By Eva Reinhardt
Last 7 days of AI search citation movements.
Aggregate citation score across ChatGPT, Perplexity, Claude, Gemini, and AI Overviews. Refreshed daily. Eight tracked brands.
Score = weighted citation share across the five engines, normalized to a 0–100 scale. Movement is the seven-day delta. Pulled from the same dataset we ship to paying customers.
See full IndexCitation path work on third-party review sites is compounding into the engines this week.
Notion already scores high. The room to move is narrow without a deliberate fix push.
A small dip mid-week. Sentiment improved on Claude in the last 48 hours.
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