RESOURCE
Jul 8, 2026
Surviving the AI Funnel- A Study
The report shows that AI visibility works like a funnel, not a fixed ranking. A brand may appear in the first AI answer, but once the buyer adds more context, 62% of those products disappear. The brands that survive are the ones AI clearly understands as the right fit for the buyer’s needs, segment, and use case.
The report shows that AI visibility works like a funnel, not a fixed ranking. A brand may appear in the first AI answer, but once the buyer adds more context, 62% of those products disappear. The brands that survive are the ones AI clearly understands as the right fit for the buyer’s needs, segment, and use case.